Website Localization Provider MotionPoint Lands Investment From Lightview Capital

Florida-based multilingual website technology company MotionPoint announced on March 31, 2021 that it had secured an investment from private equity firm Lightview Capital. The transaction closed on the day of the announcement. The amount of the investment and MotionPoint’s valuation remain undisclosed.

Will Fleming, CEO of MotionPoint, told Slator that, as a result of the deal, “Lightview, coupled with management, have the controlling interest” in the company.

He said Lightview will be represented on the MotionPoint board and will provide support beyond the investment in terms of “strategic initiatives and positioning, corporate development, and M&A as well as continuing to optimize its key operating metrics and growth. In addition, MotionPoint will work with one of Lightview’s operating advisors on key strategic initiatives to drive value and growth.”

Based in New Jersey, Lightview is a private equity firm focused on investing in lower middle market B2B services. According to Fleming, MotionPoint ticked all the boxes for Lightview in terms of being a profitable, growing tech-enabled service provider with “strong recurring revenue, high customer retention in strong secular markets” as well as being “positioned in a market that we believe has strong tailwinds, continued growth of digital content, increased reliance on online solutions and e-commerce,” etc.

What MotionPoint does is to deliver fully translated and localized websites and digital assets through a proprietary technology platform, which, Fleming said, “allows us to translate content on an ongoing basis for our customers.”

He added, “We combine that with a tech-enabled service focused on translation management to provide end-to-end translation. We partner with LSPs for translation services, and our team of engineers works to maintain the look and feel of translated sites as their origin sites evolve.”

Asked about MotionPoint’s development priorities in light of the investment, Fleming highlighted two key areas —

• Tech – “We will continue to evolve and optimize our solution set to support different content types across multiple customer assets, machine translation technology, proprietary business intelligence and data analytics”; and
• Market Reach – In terms of content types, verticals, and channel relationships.

“We expect to continue to invest in the proprietary technology platform that MotionPoint has already invested millions of dollars in,” Fleming said.

The CEO told Slator that MotionPoint’s 2020 revenues stand at approximately USD 50m; and headcount, at around 150 full-time employees.

With Fleming on the MotionPoint executive team are CTO Enrique Travieso, CFO Mark Silverman, and EVPs Jessica Rivera (Sales & Corporate), Charles Whiteman (Account Services & Ops), and Veronica Pastuch (Translation Ops).

As for future acquisitions, the CEO said M&A is indeed part of MotionPoint’s growth strategy, with a particular focus on “solutions and technologies that expand our market opportunity.”