London, UK (26 August 2025) The VSI Group announced that Dimitri Konovalov will join the company as Director of Technology and Innovation. This appointment supports VSI’s continued investment in technology and automation across its global operations, reflecting the company’s commitment to enhancing internal workflows and delivering long-term value to clients.
Konovalov joins VSI from Dubformer, where he served as Chief Business Development Officer. With over 15 years of experience in the tech industry, he brings a wealth of knowledge and a forward-thinking approach to integrating emerging technologies into creative workflows.
In his new role, Konovalov will lead VSI’s global automation and AI strategy, cultivating trusted partnerships, evaluating the suitability of new solutions and defining their practical applications across the organisation for both long and short-form content.
His appointment marks VSI’s ongoing commitment to operational excellence and innovation.
“We’ve had many insightful conversations with Dimitri, and his vision for combining traditional workflows with AI tooling aligns perfectly with our goals. This shared approach will be instrumental in helping us meet evolving client demands, while staying true to our people-first values,” shared Norman Dawood, Founder and CEO.
Reflecting on his new role, Konovalov shared: “I am very happy to be joining VSI, a company with a strong reputation and a talented team dedicated to quality. After 15 years in the tech industry, I look forward to bringing that experience into the creative space I feel so passionate about, driving innovation while supporting VSI’s core values.”
Konovalov’s appointment underscores VSI’s commitment to enhancing internal workflows and unlocking capacity through smart automation, enabling global teams to focus on higher-value tasks and delivering exceptional service to clients. He will report to VSI Group’s CTO, Scott Rose.
Rose added: “Our industry has always embraced innovation to address the challenges of an ever-expanding marketplace. While technology is critical to innovation, it is equally important to invest in the right people to meet these challenges. Dimitri brings the perfect blend of experience and passion to address this, and I am looking forward to working side-by-side with him as we continue to evolve VSI’s technology and automation throughout the localisation workflow.”
About VSI:
VSI provides language localisation and media services, including lip-sync dubbing, voice-over, subtitling, translation, transcreation and more, in over 80 languages worldwide. Founded in 1989 and headquartered in London, VSI owns and operates 24 studio facilities across Europe, the US, the Middle East and Latin America, together with teams in Asia. VSI works across a wide range of sectors, from broadcast, VOD, theatrical and gaming to corporate and creative. Find out more at vsi.tv.
Contact:
Sarah Goff
VSI Head of Marketing
+44 (0) 207 692 7700
[email protected]