#digital marketing

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Why Cost Per Word in Translation is Outdated With GetGloby CEO Diego Antista

Diego Antista on GetGloby’s approach to streamlining translation for digital advertisers and providing solutions that...

Why This Language Service Provider Should Be Running Your Multilingual ‘Google Ads’ Campaigns

Translated offers a first-of-its-kind service to support companies and agencies in improving digital marketing and...

Content Localizers Can Now Use Automatic Dubbing to Ease Spiraling Demand

Everything you need to know about automatic dubbing — the emerging technology that content localizers...

GTU Expands to Serve Demand From Fashion, Music, Lifestyle Sectors

Europe-based LSP, GTU, expands to include sectors underrepresented in the global language services market, such...

5 Ways to Build a Powerful Global Marketing Strategy

Need a global marketing playbook to drive more traffic, leads, and sales? Here are five...

The Expanded Product Experience: What It Is and What It Means for Localization

Implications of an evolved product experience on the localization process; and how teams can step...

TransPerfect Snaps Up Digital Marketing Agency Webcertain

Six days after it acquired Nordic LSP Semantix, TransPerfect enters digital marketing space with acquisition...

Multilingual Content Provider Quill Folded into Marketing Agency Jellyfish

Multilingual e-commerce content provider, Quill, integrated into marketing agency Jellyfish. Quill founder Ed Bussey joins...

Covid Exposed Digital Marketing Gap Between LSP and Client — Lionbridge CMO

Why many LSPs were unable to pivot on their digital marketing efforts when Covid hit,...

3 Tips for Language Service Providers Starting a Digital Marketing Campaign

What language service providers should first consider when starting a digital marketing campaign — and...

Reader Polls: LinkedIn Beats Twitter, Beyond Localization, Job Outlook, Interpreting Market

Should LSP go beyond loc? And how do language industry pros see their job prospects,...

Welocalize Diversifies Further Into Digital Marketing, Buys UK’s Search Star

Welocalize acquires UK-based digital media buying agency Search Star, complementing its existing digital marketing offering.

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