In July 2023, the US Screen Actors Guild joined 11,000 film and television writers in their ongoing strike over contract negotiations with the Alliance of Motion Picture and Television Producers. The strike has caused a halt in film and television production, and it has impacted media localization companies.
The strike continues in August 2023, and many major production releases and projects have been postponed. The technology side of the multilingual audiovisual industry, however, moves ahead in speed and product proliferation. At the same time, legal concerns over AI-enabled automation, such as who owns a voice that can now be so easily synthesized, continue to be the subject of many debates and rants on social media.
We asked readers how much prime entertainment content they think will be largely AI-generated by 2030, and the majority (48.0%) believe it will be less than 25%. The next size group of respondents (21.7%) think it will be at least three times as much, more than 75%. Two equally sized groups of respondents (13% each) believe it will be either less than 5% or about half of the content. Only a few (4.3%) think it will be most of the content.
