Rheinschrift Appoints Alex Matusescu as New CEO

Language service provider (LSP) Rheinschrift has appointed a new CEO, effective April 1, 2024. Boutique agency Rheinschrift, founded in Germany in 1995, generated revenues of USD 5.2m in 2023, according to the 2024 Slator Language Service Provider Index. The company operates offices in Cologne and in Jerez, Spain.

The role will be in the hands of Alex Matusescu, who has held several leadership positions in localization since 2009, both on the buyer and LSP sides.

In his previous role as general manager of XTRF, Matusescu’s work focused on the technology side of the language industry. He told Slator that it was a good fit, as he is “fascinated by the potential to blend human development with technology,” and intends to leverage technology at Rheinschrift with a focus on people, to deepen human connections.

Matusescu has a multidisciplinary background, including degrees in law, finance, and soon psychology. He has also worked with France’s Super Agency Acolad and a few corporations that happen to be clients of Rheinschrift. He believes his experience and background equips him to enhance the ability of the teams at his new company to grasp customer expectations.

Regarding what attracted him to Rheinschrift, Matusescu considers it an honor to join a family business that is recognized for integrity and excellence. “You see, I believe in the power of integrity, in the importance of doing things right, not just for the sake of success, but because it’s the right thing to do. And here at Rheinschrift, that commitment to integrity is palpable, woven into the very fabric of the company’s culture,” he added.

The new Rheinschrift CEO plans to execute his vision of empowering people as services are delivered “embracing AI transformation while maintaining our commitment to quality and personalization.”