Göteborg, 14 April 2026 – Plint AB today introduces Strata, the intelligence layer for media localisation.
Where conventional approaches capture context and distribute it across managed workflows, Strata builds a complete, structured understanding of source content before any output is generated. Every deliverable is produced from that foundation. Strata is delivered over API, fully automated, and designed to integrate directly into any production pipeline as infrastructure, not as a service.
The first products built on Strata are Plint SUB and Plint SDH, delivering broadcast-quality subtitles and SDH across a wide range of languages from English source, fully automated, end to end. Both are rolling out to partners in the coming months. A broader suite of products covering additional formats and outputs is in development on the Strata platform.
The implications run in two directions. For content in active production, every deliverable shares a single source of truth; consistent, traceable, and ready for whatever format requirements emerge next. For content sitting in back catalogues, Strata changes the economic equation entirely.
Understanding at scale makes viable what the current model has made impossible. Not because the work got cheaper. Because the model changed. “The industry has been solving the wrong problem,” says Åsa Zimmerman, Plint CEO. “Speed and volume matter, but they compound the problem when
the foundation isn’t there. Strata is built on the belief that localisation should begin with understanding, and that when it does, everything that follows changes. The quality of the output. The economics of the work. And the reach of the content itself.”
For clients requiring human quality assurance and full-service support, Plint Core remains available, connecting clients to Plint’s established linguist network and managed service relationships alongside the Strata product suite.
Plint will be presenting Strata, Plint Sub, and Plint SDH at NAB Show, Las Vegas, April 19 to 23.
About Plint
Plint is a media localisation technology company headquartered in Göteborg, Sweden.
Founded by linguists in 2002, Plint builds AI-driven localisation infrastructure for the
world’s leading studios and streaming platforms.
Press contact:
Åsa Zimmerman, CEO
[email protected]