On a regional basis, Europe (ex UK) is home to more than 80 LSPs, significantly more than the second top region, North America, which counts 44 LSPI companies. Asia houses 13 LSPI companies, while Australasia, South America, and MENA LSPI companies are few in number, with 4, 4, and 2 LSPs, respectively.
Europe- (ex UK) and North America-headquartered companies represent 70% of all LSPs included in the LSPI and nearly 75% of revenues. When grouped with the UK, these locations account for more than 90% of total LSPI revenues.
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The largest LSPs in the Slator LSPI on a regional basis are as follows:
Top Headquarters by LSPI Segment
In line with previous years, the LSPI segments LSPs into four different groups, for which we further unpack country headquarter information. The four LSPI segments are defined as follows:
- Super Agencies – full-service, multi-vertical LSPs with revenues greater than USD 200m;
- Leaders – LSPs with revenues greater than USD 25m and that do not fall into the Super Agency category;
- Challengers – LSPs with revenues between USD 8m and USD 25m;
- Boutiques – LSPs with revenues between USD 1m and USD 8m.
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Super Agencies
The Super Agency category is the smallest segment by number of companies, made up of just five LSPs. The five Super Agencies have their headquarters in three locations: the US (3), the UK (1), and France (1).
Leaders
Leaders are the second smallest segment by number of LSPs (41) behind Super Agencies. These 41 LSPs have their headquarters in 17 different countries. The top five headquarters for Leaders are the US (13), UK (5), Sweden (4), Japan (3), and France (3).
Challengers
Challengers trail the Leaders as the second largest segment by number of LSPs (45). These 45 LSPs have their headquarters in 18 different countries. Top headquarters for Challengers are the UK (10), Germany (9), United States (8), Australia (2), Switzerland (2), and Poland (2).
Boutiques
Significantly larger in number, 93 Boutique LSPs are included in the Slator 2021 LSPI. These 93 LSPs have their headquarters in 28 different countries. Top headquarters for Boutiques are the US (13), the UK (11), Germany (10), Russia (6), Spain (6), and Poland (6).
To explore the LSPI companies and learn more about the 180+ LSPs currently featured, head over to the interactive Slator 2021 LSPI. The LSPI is dynamic. it will be updated throughout the year with additional supplementary information.
This means that, while we unpack some of the key stats from LSPI companies here, the analysis is a snapshot as of mid-March 2021 and the data may shift a small amount over time as new companies are introduced.
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