Lafayette, CA — December 2, 2025 — Coca-Cola Europacific Partners (CCEP) has partnered with Bureau Works to launch a new Language Portal that is transforming how one of the world’s largest consumer goods companies communicates across its global footprint. The initiative establishes a new model for enterprise translation: a system that combines AI efficiency with the structure, governance, and continuous improvement required for long-term sustainability.
As generative AI tools became more broadly available, many CCEP teams began using them to solve everyday language challenges. These tools offered remarkable flexibility, but translation at CCEP’s scale involves specialized content, complex file structures, and a constant need for consistent knowledge management. It became clear that the company needed a solution designed specifically for high-volume, high-context multilingual work.
The Language Portal was created to meet that need. The interface is intentionally simple, enabling any employee to upload a file and receive a translated version that preserves intricate formatting and structural fidelity. Slides retain their logic and flow. Documents hold their hierarchy. Videos maintain timing and alignment. Employees receive a clear, working first draft without the burden of rebuilding or reformatting.
A closer look at Coca-Cola’s custom Translation Portal in action.
Below the surface, the system is built around the realities of enterprise communication. The portal generates a strong draft and then invites refinement from the people who understand the message best. Those adjustments don’t get lost in personal workflows. They feed back into a growing knowledge base that becomes more precise and more aligned with CCEP’s voice over time, creating a sustainable loop of collective improvement.
“Beyond the accessibility and the simplicity of the experience, which are essential for adoption today, what I value most is how the platform understands that language isn’t just about accuracy. It’s about sounding like ourselves, wherever we operate. We needed a tool that would not only give our people a voice but empower them to shape it and make it their own,” said Elitza Dublewa-Servatius, Manager Digital EX & Change at CCEP.
For CCEP, the portal provides a unified way to manage translation across regions without adding complexity or fragmenting institutional knowledge. Teams can work with AI in a structured, governed environment that respects brand identity and supports collaboration. Improvements accumulate across the company instead of disappearing into individual tools or isolated workflows.
“The innovation isn’t speed; it’s coherence,” said Gabriel Fairman, CEO of Bureau Works. “Every interaction strengthens the system. Human insight and AI capability reinforce each other, and the result is communication that becomes more consistent and more culturally aligned across 31 countries.”
The engineering behind the portal was built to stay invisible. Bureau Works designed the system so that all the complexity—formatting intelligence, linguistic orchestration, versioning, knowledge management, and model routing—runs quietly in the background. Employees experience a tool that feels natural and intuitive, while the underlying architecture handles the demands of scale, consistency, and security.
“The challenge was to keep the experience simple while ensuring the system was powerful enough for how CCEP actually works,” said Henrique Cabral, CTO of Bureau Works. “True accessibility comes from removing friction, not adding features.”
Since launch, the portal has already transformed communication across HR, Supply Chain, Safety, Finance, Marketing, and other parts of the organization. Training materials, safety briefings, and operational updates that once required multiple systems and long lead times can now move through translation, refinement, and deployment in a fraction of the time. The portal has become a central point of alignment in a company that spans 31 countries and dozens of languages.
The partnership between CCEP and Bureau Works demonstrates the next stage of enterprise AI: not experimentation, but infrastructure. It shows how organizations can combine intelligent automation with human expertise to build communication systems that are both scalable and deeply aligned with their culture.
For enterprises navigating the rapid evolution of AI, the CCEP Language Portal offers a clear model for what a mature, sustainable, human-centered approach to multilingual communication can look like at scale.