Nicolas Savoie, difuze’s VP of Business Development, told Slator that Blackstone, a supplier of accessibility services, came onto difuze’s radar after difuze acquired audio description specialist SpeakEasyDV in 2021.
“As part of an effort to expand our offering to Ontario, Canada’s largest media market, the opportunity to join forces with Blackstone made sense with difuze’s development plan,” Savoie said. difuze declined to share the financial details of the deal.
Savoie added that difuze’s long-term goal is to become the leading provider of media localization and accessibility services in Canada.
Slator Pro Guide: Subtitling and Captioning
Pro Guide for buyers and LSPs on how to leverage captions and subtitles for video content to grow viewership and improve engagement. Features 10 x 1-page use cases.
“By adding new blood as well as a handful of new clients, we solidify our position in the all-important English-Canada market while gaining increased capacity and expertise,” he said, adding that one Blackstone employee, whom he declined to name, will join difuze’s team of 260.
In a June 2024 press release announcing the acquisition, difuze noted that the deal — difuze’s seventh since its founding in 2018 — followed “years of collaboration with Blackstone.”
It also comes less than a year after difuze acquired WANTED!, another media services company in Toronto, in October 2023. That deal was supported by Québec-based institutional investor The Fonds de solidartié FTQ, which reportedly planned to partner with difuze for long-term growth.
“The market is still in the process of recovering from the dual strikes. With the uncertainty surrounding the Technicians Guilds (IATSE, Teamsters) that are up for renewal this summer, the recovery is expected to be delayed to the fall of 2024/winter 2025, at best,” Savoie explained.
