Shawe also shared that there was an overall increase in demand for multilingual content volume, and the company also saw growth in government clients. “However, because we pass on much of the savings from AI usage to our customers, the net result was slower growth in top-line revenues for our traditional services divisions,” he added.
Slator was also told directly that the company’s focus on AI and machine learning yielded a USD 30m increase in revenues. “We expect that Generative AI and Large Language Models (LLMs) will continue to reshape the industry, and our R&D spend and company focus is high in this area,” commented Shawe.
Investment in AI technology R&D and prioritizing AI in management has also enabled the company to offer consultative services for many clients who wish to integrate generative AI into their own businesses, according to Shawe.
TransPerfect also expects to see continued growth in the legal sector, with several large contracts in place as Q1 2024 begins, and also in media localization, with demand increasing for subtitling and dubbing, and new studios in the company’s Pune, India offices.
Regarding media localization, a sector where strikes in Hollywood have had a significant impact on volumes in 2023, Shawe also shared that Asia continues to outperform the Americas and Europe on a percentage basis. TransPerfect’s recent geographic expansion includes what the company considers “emerging markets with incredible potential, such as Cape Town, Casablanca, Ho Chi Minh City, Jakarta, Lagos, Melbourne, and Nairobi.”
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The 35-page Slator Pro Guide covers the growth of local language content, subtitling, dubbing, AI, talent sourcing, and more.
Expanded Offerings
Shawed explained that TransPerfect’s AI offerings in the media space are also becoming a significant differentiator for the LSP, and the expectation is to see strong growth in 2024 for services and the GlobalLink Media technology platforms, including BeHive and a new offering called GlobalLink TV.
The company also has several AI-driven SaaS products under development and launched GlobalLink Share, a file-sharing service. Shawe expects new developments and enhancements to the GlobalLink technology suite in 2024, including to the workflow, productivity, and website localization areas.
“AI is enabling businesses to translate larger volumes of content cost-effectively, but increased volume also means increased language assets to manage and increased complexity — and this is where workflow systems like GlobalLink, and their proper implementation, become even more important. Organizations are being tasked to do more with less. GlobalLink delivers both greater productivity and greater business intelligence—two concepts that gain immediate traction with today’s translation stakeholders.” — Phil Shawe, TransPerfect Co-CEO
In the legal space, Shawe added that TransPerfect is about to launch an online platform called “Reef Review,” a document hosting and review platform which he says has the potential to disrupt the way law firms currently conduct document review.
Hiring and Sharing the Helm
Phil Shawe explained that as AI permeates other areas of the company’s workflows and more routine duties are automated, team members can now do more in less time. But the company is expanding its human capital as well, with 111 openings listed just on the job site Indeed as this article is published.
Also at publication time, Slator learned that Shawe will be sharing the top company spot as co-CEO along with Jin Lee. Lee has worked at the LSP for over two decades and has held the title of Senior Vice President for Global Production at the company.